This post is part of Creating a Customer-Centered Organization.
Understand Your Customers With Colored Pencils and Cartoons
This post is part of Creating a Customer-Centered Organization. Some CEOs truly crave direct customer contact. Apple’s Steve Jobs and Mark Cuban, owner of the Dallas Mavericks, are well known for directly emailing and engaging with their customers. I know a former CEO of a large beverage company who so loved direct consumer contact he […]
April 28, 2011
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.