One of the main reasons we updated our book Groundswell in a new paperback edition was to provide some advice on corporate uses of Twitter. Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, it’s going to be big.
What the Heck Are We Doing on Twitter?
One of the main reasons we updated our book Groundswell in a new paperback edition was to provide some advice on corporate uses of Twitter. Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, […]
June 09, 2011
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HBR Learning
HBR Learning
Writing Skills Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Writing Skills. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Capture your audience's attention with smarter emails, Slacks, memos, and reports.