Over 100 million phones will ship with NFC this year. Google has built NFC into the Android operating system. Nintendo uses NFC in the new Wii U gaming console. At the recent Consumer Electronics Show, Samsung, LG, and Sony unveiled NFC-enabled smartphones, televisions, and appliances.
The Future of Commerce Starts With a Tap
How a dime-sized chip is finally making the real world clickable.
January 16, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.