The daily deal industry, still dominated by Groupon, is in the midst of rapid-fire innovation, presenting new opportunities — and some significant risks — for merchants.
Beware of Innovations from Daily-Deal Sites
The daily deal industry, still dominated by Groupon, is in the midst of rapid-fire innovation, presenting new opportunities — and some significant risks — for merchants. Within just the past few weeks, LivingSocial introduced Family Edition deals, focusing on family-friendly activities such as visits to zoos, aquariums, and art classes, and Groupon launched Groupon Now, […]
March 25, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.