Executives have begun to understand that to build a great business, companies need a larger goal, one that transcends the traditional bottom line. The best and brightest talent are attracted to organizations that offer a broader purpose. But simply defining a purpose is not enough. It’s just a first step, your organization’s ante to get into the game. What sets companies apart, the companies where people love to work, is passion. People want to be passionate about what they do, and they want to be surrounded by people who are also passionate about what they do.
How to Build a Passionate Company
It’s not about making people happy.
February 15, 2016
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What you need to know about being in charge.
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New!
HBR Learning
Leading People Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Leading People. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
What you need to know about being in charge.