In our most recent Breakthrough Innovation Report, Taddy Hall and I cite that 49 percent of the growth in U.S. food and beverage over the last four years is coming from twenty thousand companies below the top one hundred largest companies. Many large companies are on an acquisition spree to pick up these small brands to buy growth that is hard for many big brands to generate themselves, often at Silicon Valley-like valuations.
Don’t Overlook the Small Brands You Already Own
Three questions to identify neglected growth opportunities.
December 30, 2016
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.