There were five finalists in the race to host the 2012 Olympic Games. Were the mayors of London, Madrid, Moscow, Madrid, and Paris all certifiably mad when deciding to bid for the most important and complex sports event on the face of the planet? Or had they discerned something beyond the 17-day spectacle which made the prospect of hosting the Games all but irresistible?
Bidding for the Next Olympics: Genius or Madness?
Becoming and remaining a world capital is not a matter of good luck.
August 10, 2012
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New!
HBR Learning
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.