You’ve heard the pitch: “You now have a huge volume, variety, and velocity of customer data, sales transaction data, competitive data, and sales activity data. With the combination of cloud storage and computing, mobile technologies, and powerful analytical and predictive tools, we can start mining ‘big data’ and reaping huge rewards.”
For Sales Forces, Big Data May Be Overhyped
CRM took many years to pay off. Be cautious when estimating the potential of Big Data, too.
August 09, 2012
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.