The digital marketer who effectively runs Qantas Airlines’ highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia’s flagship carrier can now get up-to-the-minute data on the airline’s most elite and valued frequent flyers displayed on their onboard tablets. The information is useful, helpful and the app was a digital innovation actually sought by Qantas staff.
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.