One of the challenges of being a CEO is that you rarely are asked to choose between a wrong or right answer. Instead, chief executives are often presented with two “right” answers, but one is slightly worse. Strategy, after all, is about tradeoffs — choosing where to focus. At the strategic level, picking a slightly better option can create tremendous value. Pick the slightly worse one and the consequences can be far reaching.
How CEOs Can Manage Strategic Tensions
Picking the marginally better option can be tremendously valuable.
December 19, 2016
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New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.