Selling pharmaceuticals in Latin America is not the same as selling them in the United States or Western Europe. Right off the bat, I can identify four big differences.
How Pfizer Adapts Its Sales Strategy for Latin America
Selling pharmaceuticals in Latin America is not the same as selling them in the United States or Western Europe. Right off the bat, I can identify four big differences. First, much of the population lacks health insurance that covers prescription drugs for common conditions such as hypertension, arthritis pain, and high cholesterol. So if a […]
August 09, 2012
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.