With Florida’s results now counted, the final election tallies are nearly complete: According to the current estimate, President Obama beat Mitt Romney with a 3% margin in the popular vote and a 21% margin in the Electoral College. This electoral-to-popular vote ratio was the 4th highest since 1900. The result reinforces the message that anyone who reads Nate Silver knows all too well: It’s not enough just to win more votes, because you also have to win the right votes.
Obama Won With Minorities. Marketers Should Too
Four steps can help companies win customers in “majority-minority” markets.
November 12, 2012
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.