Many B2B CEOs still believe that social media isn’t right for them. And it’s no surprise. The attention being paid to social today mostly focuses on reaching out to consumers. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.
How B2B Marketers Can Get Started with Social Media
Even small followings can result in big sales.
December 24, 2015
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Learn how to communicate with your customers—strategically.
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.