This post is part of the HBR Insight Center Marketing That Works.
Digital Pioneers on Paper
This post is part of the HBR Insight Center Marketing That Works. Are books dead? Thanks to the digital revolution, big ideas — those that change industry, or topple governments — can spread easily and rapidly without ever being committed to paper. No one understands this as well as the tech entrepreneurship “gurus” who also […]
July 11, 2011
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.