It was just minutes after they greeted each other on the porch of the restored mansion that the sales manager and the VP of marketing of a heavy-machinery company found themselves embroiled in the real purpose of their lunch meeting: Hashing out the sales manager’s plan to make salespeople financially responsible for their travel, food, and entertainment expenses.
Is It Heresy to Make Salespeople Pay Their Expenses? An HBR Management Puzzle
It was just minutes after they greeted each other on the porch of the restored mansion that the sales manager and the VP of marketing of a heavy-machinery company found themselves embroiled in the real purpose of their lunch meeting: Hashing out the sales manager’s plan to make salespeople financially responsible for their travel, food, […]
July 03, 2012
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.