Cool Alone Won't Save Your Company
Harvard Business Review
JULY 20, 2011
There is a third element that was missing entirely at GM: strategy. A succession of CEOs prior to Rick Wagoner (who fought heroically to overcome the dreadful hand he was dealt) allowed all manner of legacy costs to build up (retiree health, Jobs Bank, etc.) The success formula is part car guy, part bean counter, and part strategist.
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