Remove 2001 Remove 2011 Remove Fixed Costs Remove Strategy
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Cool Alone Won't Save Your Company

Harvard Business Review

There is a third element that was missing entirely at GM: strategy. A succession of CEOs prior to Rick Wagoner (who fought heroically to overcome the dreadful hand he was dealt) allowed all manner of legacy costs to build up (retiree health, Jobs Bank, etc.) The success formula is part car guy, part bean counter, and part strategist.

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