Harvard Business Review

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. Digital tools can also open new go-to-market approaches. A shift to inside sales usually requires better digital marketing capabilities.

Team 8

Team Price B2B Tools 8

Harvard Business Review

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. It was 2001, and online advertising was at its nascent stage. Data-Driven Marketing. Insight Center.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

JULY 13, 2017

And second, we are able to link it to firms’ productivity and several measures of labor market policies. Indeed, the gap between firms in the top 10% by productivity and those in the bottom 10% increased by approximately 14% from 2001 to 2012. One of them has clearly been information technology. What About Labor Markets?

Productivity 9

Productivity Products Policies Bottom-up 9

Harvard Business Review

OCTOBER 20, 2016

These misses weren’t in some tangential markets – search, mobile, and the cloud were where Microsoft users were heading. Between 2001 to 2008, Jobs reinvented the company three times. Execution CEOs value stability, process, and repeatable execution. Yet a very smart CEO missed all of these.

CEO 8

CEO Supply Chain Long-term Short-term 8

Strategy Driven

MARCH 11, 2011

The Enron scandals of 2001 and 2002 focused only upon cooked books audit committees and deal making. In their marketing, accounting and auditing firms claim to be full-service business advisors, in order to get business. Technology companies must now learn the lessons that steady-growth companies in other industries absorbed.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57

Harvard Business Review

AUGUST 22, 2012

This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. In this way, CI's value extends well beyond the marketing organization. The ability to speak "IT."

Company 13

Company Business Intelligence CRM Marketing 13

Harvard Business Review

APRIL 20, 2016

Teams using agile methods get things done faster than teams using traditional processes. A more reasonable starting point might be the 1930s, when the physicist and statistician Walter Shewhart of Bell Labs began applying Plan-Do-Study-Act (PDSA) cycles to the improvement of products and processes. They keep customers happier.

Agility 8

Agility Nonaka Takeuchi Innovation 8

Harvard Business Review

NOVEMBER 13, 2017

In 2001 the list of companies with the highest market caps was dominated by blue chips. The market now rewards the long-term vision and continual investment in new growth represented by these younger enterprises. TodUdom/iStock. Fast forward to the present, and the list looks strikingly different.

CEO 8

CEO Consensus Management Metrics 8

Harvard Business Review

AUGUST 31, 2011

He was first shown the door when John Scully and other marketing folks led the charge at Apple — a charge that quickly took a nosedive. Keep processes that encourage employees to question the status quo , to engage in observations in all types of environments, to network far and wide for ideas, and to experiment on a regular basis.

Innovation 13

Innovation Disruptive Innovation Restructuring Technology 13

Harvard Business Review

DECEMBER 12, 2013

One of the things that is different since the recession is the approach that most companies are taking to hiring—where virtually everything about the process is automated or outsourced. Then, as the labor market changed, automation was simply the most efficient way of dealing with a deluge of candidates.

Outsourcing 8

Outsourcing Software Cost Human Resources 8

Harvard Business Review

NOVEMBER 19, 2018

“How long does it take for her to interact with a market that isn’t nearly monopolized?” have grown more concentrated in the past 20 years, meaning that the biggest firms in the industry are capturing a greater share of the market than they used to. What’s Driving Industry Concentration.

Software 8

Software Company Competitive Advantage Henderson 8

Harvard Business Review

DECEMBER 5, 2012

Zara was founded in 1975 and its parent company, the Inditex group went public in 2001. In contrast, consider the following: Pfizer's blockbuster drug Viagra was patented in 1996, and went on the market in 1998. Consider the fate of another innovator: Apple revolutionized the smartphone market with the iPhone launch in 2007.

Business Model 8

Business Model Innovation First-mover Advantage Apparel 8

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. The technology was great. Sound familiar?

Ries 10

Ries Agility Market Segmentation Christensen 10

Harvard Business Review

APRIL 5, 2013

My consulting firm works with many successful market leaders with amazing market shares — 30%, 50%, 70% and even 90%. One example of a company in this situation is Gillette, which has approximately a 70% share of the shaving market. For decades, the shaving market was men''s facial hair removal.

Price 8

Price Franchising Marketing CFO 8

Harvard Business Review

MAY 13, 2014

Microsoft is in the supposedly volatile technology sector. They’ve missed almost every technological breakthrough of the past decade — and yet they earned $237 billion in operating income from 2001 to 2013 working off a strategy that was in place in the mid-1990s. Empirically, this is simply not true.

Sull 8

Sull Competitive Advantage Porter Innovation 8

Harvard Business Review

MAY 11, 2016

public companies from the 1960s up to 2005 in HBR: “Since the mid-1990s, a new competitive dynamic has emerged — greater gaps between the leaders and laggards in an industry, more concentrated and winner-take-all markets, and more churn among rivals in a sector.” The competition story revolves around digital technology.

McKinsey 8

McKinsey Document Engineering Outsourcing 8

Harvard Business Review

SEPTEMBER 26, 2011

A technology company without strong internal innovation capabilities is a company on the verge of disappearing. I studied IBM and HP (and your former company, eBay) for my 2001 book, Evolve. Put other people forward, especially current HP executives who know more than you do about the technology and markets.

Tips 10

Tips CEO Software Drucker 10

Harvard Business Review

SEPTEMBER 4, 2015

However, CEOs often don’t have the career background and education that would equip them to personally lead the process of new product development. And these often have to be significantly better than what’s on the market (in other words, breakthroughs) due to the high cost of R&D.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

NOVEMBER 20, 2017

Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Take Dell Technologies, for example. Webvan was forced to cease operations by 2001. Value flexibility.

Execution 8

Execution Strategy Contingency Plans Company 8

Harvard Business Review

SEPTEMBER 26, 2013

Between 2001 and the end of 2008, for example, no less than 15 U.S. In the past few years, profits have become positive across the industry, and market caps are soaring from prior lows. Retail banks found many ways to unbundle elements of their core offering that not everyone needed, like check-processing. So what happened?

Airlines 8

Airlines Industry Transportation Travel 8

Harvard Business Review

MAY 3, 2016

According to a new book by Harvard Business School’s Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. It’s worth noting that the companies and business units in my study were tracked between 2001 and 2007.

Education 8

Education Execution Content Cooper 8

Harvard Business Review

JANUARY 28, 2015

That wasn’t as magical as it might seem, he argued in the 1979 piece, since the required technologies already existed in some form or other. Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. It’s still worth a look now.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

JULY 16, 2013

They recognize that as UX eclipses traditional brand marketing, they need to be more hands-on with their products. We developed this map after observing a small set of novice users try to complete the process. Fortunately, there is a great training ground for new UX leadership: the startup market. All of it.".

Leadership 8

Leadership Ries CEO Productivity 8

Harvard Business Review

OCTOBER 30, 2017

Beth Comstock, GE vice chair responsible for creating new businesses, embraced the lean process. During Immelt’s tenure, GE’s stock market value fell by about half. GE’s gross margin was 21% last year, compared with 28% for United Technologies and 30% for Siemens. So what happened? of the company.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

JUNE 12, 2012

What has kept our standard of living one of the highest in the world is our ability to find new ways of doing things; invent exciting and disruptive technologies; and create captivating novel products, processes, and services that delight customers. In 2001, Xilinx's business drop like a rock.

Senge 8

Senge Engineering Innovation Learning-by-Doing 8