article thumbnail

How to Build ROPE Teams in Sales Organizations

Leading Blog

Our Inside ROPE teams were comprised of colleagues in our company’s marketing, accounting, finance, engineering, support, purchasing, and other functional units. I knew I would need their cooperation and support in order to successfully orchestrate a complex, months-long sales campaign.

article thumbnail

How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Cooperation – willingness to collaborate. Davis and F.

Team 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing’s Mission: Make it Meaningfully Different

Harvard Business Review

But marketing plays a broader role in shaping a brand. Good marketing helps ensure that brands are meaningful, different, and salient. The company came along in 2005, after years of focus on low-fat products had left the US yogurt market vulnerable. Greek yogurt market, and nearly 20 percent of the total yogurt market.

article thumbnail

Investors Fawning over Uber Should Recall AOL’s Stumbles

Harvard Business Review

At the time the merger negotiations began, AOL was enjoying intense investor interest, to the point where a company that was only 15 years old and had been public for only 8 years had a higher market capitalization than media powerhouse Time Warner. And they hated each other. ” Insight Center. ” Insight Center.

article thumbnail

The New New International Economic Order

Harvard Business Review

There is a much more important change in the global distribution of power underway, and the play for leadership of the World Bank signals that emerging markets will be increasingly bold in asserting their views about the management of the global economy. That's correct so far as it goes —but it doesn't go nearly far enough.

article thumbnail

Four Innovation Trends to Watch in 2013

Harvard Business Review

So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. Certainly, equity investors believe the Fed's low interest rate policies make the stock market a better bet for higher returns. What do they all have in common? Individual empowerment.