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Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 382
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Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobson

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. First, there is the "what''s social media" mistake.

Media 78
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These Are the People You Need on Your Startup Team

Chart Your Course

In the days after the Sarbanes-Oxley Act of 2002 (SOX), a chief executive cannot hide behind the acts of the CFO. The finance department is your business foundation so you need it to be one that you can trust. They need to be tech experts, navigating your cloud contact center , social media and customer management systems.

CFO 100
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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. search engine company Inktomi in 2002.

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Strategy Lessons From Jean Tirole

Harvard Business Review

The academic study of strategy took a big leap forward in the 1970s when Michael Porter of HBS looked at earlier economic research on industry structure and noticed that market power — which economists wanted to minimize — was the same thing as sustained profitability, which corporate executives wanted to maximize. Corporate finance?

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The Problem With Coaching | N2Growth Blog

N2Growth Blog

As someone who has worked with managers at all levels since 2002, coaching, mentoring, guiding, providing advice, facilitating conversations, creating space for reflection. We all "buy" consulting so if coaches just want to transact they just need to market and burnish their brand. Client's do not want a coach.

Blog 385