Chart Your Course

OCTOBER 27, 2014

But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. He recommends incorporating more technology, such as social media engagement and mobile communications, to achieve this goal.

Quality 182

Quality Succession White Paper Customer Loyalty 182

Eric Jacobson

APRIL 16, 2017

There are so many how-to lead books on the market that it’s almost impossible to siphon out quality from the imposters, but Willett’s book stands apart as a must-read. Debbie has served as a judge for the Web Marketing Association’s annual web award competition since 2002, and has been recognized as one of the "Top 100 Branding Experts."

Books 50

Books Storytelling Leadership Consultative 50

Eric Jacobson

DECEMBER 19, 2016

There are so many how-to lead books on the market that it’s almost impossible to siphon out quality from the imposters, but Willett’s book stands apart as a must-read. Debbie has served as a judge for the Web Marketing Association’s annual web award competition since 2002, and has been recognized as one of the "Top 100 Branding Experts."

Books 50

Books Storytelling Consultative Brand 50

Strategy Driven

APRIL 25, 2014

Enterprises with over 1000 employees lost over 1 million employees between 2002 and 2012 while enterprises with less than 25 people gained over a 1.5 Furthermore, 21% of working Americans received at least part of their income through self-employment. million employees—nearly half of those 1.5

Bottom-up 75

Bottom-up Entrepreneur Competitive Advantage Software 75

Ron Edmondson

JANUARY 19, 2013

Louis, where he works as the social media team leader for a Fortune 500 company. It was 2002. My wife convinced me to try to market the manuscript. I almost gave up any hope of publication when an agent told me it was not marketable unless it had a vampire or werewolf in the story. Glynn lives in suburban St.

Books 59

Books Hotels Conference Marketing 59

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. Currently, she works with the Nonprofit Communications and Media Network and Special Olympics Southern California.

Marketing 50

Marketing CPA Leadership Budgeting 50

Harvard Business Review

JANUARY 10, 2012

In growth markets like Kenya and Malaysia, people needed to develop marketing and innovation skills. We came up with ' Global Enablement Teams ': we took the top people in mature markets and assigned them to help and mentor people in the growth markets. In developed countries, such as France and the U.K.,

Globalization 15

Globalization Human Resources Diversity Long-term 15

Harvard Business Review

SEPTEMBER 26, 2011

In fact, I see at least six ways in which your organization, whatever it is, is like the 2002 A's, who won 20 games in a row and made the playoffs—though not the 2002 World Series —despite a very low payroll. For Beane and the A's it came from the scouts, the media, and even the team's on-the-field manager.

Company 13

Company Supply Chain Competitive Advantage Film 13

Harvard Business Review

APRIL 2, 2013

Here's mine: At my previous job with the PBS series Frontline, my colleague Sam Bailey and I wanted to answer a couple of questions about Rupert Murdoch's media empire: How, exactly, does News Corp. What Moleskine's Market Position Really Looks Like. My colleague Dan McGinn shared his, on Moleskine, last week. make its money ?

Sports 8

Sports Trends Media Report 8

Harvard Business Review

OCTOBER 4, 2011

In 2002, Google AdWords (a program that puts ads on Google's search results page and content sites across the web) changed everything. AdWords is actually a cheap and highly reliable wind tunnel you can rent by the click to discover and validate your market, test your messages and positioning, and increase your conversion rates and profits.

Advertising 12

Advertising How To Media Outsourcing 12

Harvard Business Review

MARCH 1, 2011

Some commentators like Robert Passikoff think that encouraging people to hate a brand is a risky move, but in reality the campaign is simply following a tried-and-tested approach to consumer engagement, one that is ideally suited to today's social media.

Brand 14

Brand Media Brand Management Globalization 14

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Morey, Daryl; Maybury, Mark; Thuraisingham, Bhavani (2002).

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

JANUARY 9, 2015

At the time the merger negotiations began, AOL was enjoying intense investor interest, to the point where a company that was only 15 years old and had been public for only 8 years had a higher market capitalization than media powerhouse Time Warner. ” Insight Center. Making Money with Digital Business Models.

Venture Capitalist 8

Venture Capitalist Business Model IPO Marketing 8

Harvard Business Review

APRIL 18, 2012

And as the smartphone market continues to explode, more parents are passing their phones to their offspring as tools to educate or gadgets to pacify. And, in many cases, kids are media multitasking, packing an average of 8.5 hours' worth of media into 6.5 Two-thirds of 4- to 7-year-olds have used an iPhone or iPod. hours a day.

Technology 15

Technology Wireless Stage-Gate Content 15

Harvard Business Review

AUGUST 8, 2013

Ezra Klein and Evan Soltas of the Washington Post write , "In particular, [labor force entry has] suffered among women — and it''s really suffered among young women — who are a lot less likely to enter the labor force than they were in 2002 and 2003.". The question is: why?

Education 9

Education GDP Report Participative 9

Harvard Business Review

FEBRUARY 16, 2015

Shareholders in the UK have had advisory votes on pay since 2002 — but the British government has tightened the rules even more. Even though both CEOs received their packages, against investors’ better judgment, they’ve since been forced out for their disappointing performance.

CEO 8

CEO Proposal Policies Report 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. search engine company Inktomi in 2002.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

APRIL 17, 2015

Both offer important lessons in social marketing — but mouthwash may still have one key advantage. Even though Facebook might not be so good at generating common knowledge by itself, some successful ad campaigns have used social media very effectively in a “call and response” model. Let me explain.

Advertising 8

Advertising Information Technology Pharmaceuticals Audience 8

Harvard Business Review

MARCH 7, 2013

The irony of using anytime, commercial-free media to watch advertisers work in a world with only three television channels got me thinking about the social implications of advertising in that old world and our new one. Neighbors, colleagues, and communities shared in the media experience together to a much greater degree than we do today.

Advertising 8

Advertising Brand Media Film 8

Harvard Business Review

JANUARY 14, 2015

These investments included Nordstrom.com and a perpetual inventory system that allowed Nordstrom to offer a consistent multi-channel experience by 2002. This is not a matter of having the best apps, analytics, or social media tools. Insight Center. Making Money with Digital Business Models. Sponsored by Accenture.

Strategy 8

Strategy Competitive Advantage Business Model Technology 8

Harvard Business Review

JANUARY 9, 2014

From 2002 to 2012, the impact of individuals’ task performance on unit profitability companywide decreased, on average, from 78% to 51%. Take, for example, a large media company we work with that invested in an internal social-networking platform for the commercial organization. In one account alone, the improvements have driven $3.5

Team 10

Team Metrics Compliance Attrition 10

Harvard Business Review

JANUARY 18, 2012

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. In 2002 Palmisano succeeded a legendary leader in Lou Gerstner, who saved IBM from being broken up and put it on a viable course.

Globalization 15

Globalization Golden Parachute Short-term Long-term 15

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. The media circus jumped on all facets of the conflicts, as well as lawsuits filed. K-Mart closed 617 of its under-performing department stores and filed for Chapter 11 bankruptcy reorganization in 2002.

Crisis 58

Crisis Crisis Management Retail Budgeting 58

Harvard Business Review

DECEMBER 28, 2012

Digital media continue to be springboards for global innovation and enterprise. So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. Monetizing multitasking will be mass media challenge, not a province of the elites.

Innovation 17

Innovation Trends Human Capital Venture Funding 17

N2Growth Blog

SEPTEMBER 29, 2010

As someone who has worked with managers at all levels since 2002, coaching, mentoring, guiding, providing advice, facilitating conversations, creating space for reflection. We all "buy" consulting so if coaches just want to transact they just need to market and burnish their brand. Client's do not want a coach.

Blog 385

Blog Mentor Advice Brand 385

Harvard Business Review

MAY 21, 2014

The most obvious explanation for this is that broadband providers are serving a new and burgeoning market. I asked the NCTA for the numbers underlying the chart, and was told I should get them from the source: media and communications research firm SNL Kagan. electricity, transportation, and water networks mostly aren’t.

Telecommunications 8

Telecommunications Industry GDP Transportation 8

Harvard Business Review

NOVEMBER 7, 2013

As recently as 2002, the company had a market value of $5 billion. For a monthly fee, Netflix customers can watch all the movies and television programs they want, whenever they want, and without ever leaving the house and without the need for physical media of any kind. The Blockbuster-Netflix skirmish is a case in point.

Disruptive Innovation 8

Disruptive Innovation Intangible Assets Retail Innovation 8

Harvard Business Review

JUNE 5, 2013

Men saw a decline in median years on the job in the 1980s and 1990s, in keeping with media narratives of declining job security and rising entrepreneurialism. The employment-to-population ratio — the simplest of job-market metrics — shows a sharp drop for men in particular in the last recession. years in 2002 to 5.5

Organization 8

Organization Trends Long-term Bottom-up 8

Harvard Business Review

OCTOBER 15, 2014

The academic study of strategy took a big leap forward in the 1970s when Michael Porter of HBS looked at earlier economic research on industry structure and noticed that market power — which economists wanted to minimize — was the same thing as sustained profitability, which corporate executives wanted to maximize.

Strategy 8

Strategy Rivkin Game Theory Porter 8

Harvard Business Review

NOVEMBER 19, 2018

“How long does it take for her to interact with a market that isn’t nearly monopolized?” have grown more concentrated in the past 20 years, meaning that the biggest firms in the industry are capturing a greater share of the market than they used to. That’s not how Vox Media does it. IT Does Matter.

Software 8

Software Company Competitive Advantage Henderson 8

Strategy Driven

MARCH 11, 2011

The Enron scandals of 2001 and 2002 focused only upon cooked books audit committees and deal making. These observations are intended to contextualize the Enron case studies in broader terms than were reported in the news media: Conditions Which Allowed It to Occur. Spokespersons were not media-trained, nor media-friendly.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57

Harvard Business Review

OCTOBER 28, 2016

Apple hired the great documentarian Errol Morris to film its 2002 “Switchers” campaign. Eric Johnson, professor of marketing and codirector of the Center for Decision Sciences at Columbia Business School, says this principle is known as self-congruence , meaning people must square their behavior and choices with their identity.

Audience 8

Audience Film Public Relations Loyalty 8