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Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 382
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. How does social media make it better and how does it make it worse?

Brand 65
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IBM Focuses HR on Change

Harvard Business Review

Over the last decade, HR at IBM took a number of steps to help drive operational improvement: Delivered the new skills IBM needed at the front lines. In growth markets like Kenya and Malaysia, people needed to develop marketing and innovation skills. HR reinvented the way it trained and developed talent.

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. search engine company Inktomi in 2002.

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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. 5) Operational Transparency -. Mayer, James H.

Team 52
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How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. In 2002 Palmisano succeeded a legendary leader in Lou Gerstner, who saved IBM from being broken up and put it on a viable course.

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Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

Harvard Business Review

But the truth is that, for the most part, they redefine minimum requirements for operating in a given industry — not advantages. These investments included Nordstrom.com and a perpetual inventory system that allowed Nordstrom to offer a consistent multi-channel experience by 2002. That doesn’t mean you can ignore them.