Harvard Business Review

AUGUST 23, 2011

Incomes are rising quickly in the world's most populous country: The percentage of the Chinese population earning between 10,000 and 24,000 renminbi a year (between US $1,200 and $3,500, in terms of 2010 exchange rates) rose from 11% in 2004 to 58% in 2010. The Chinese are also becoming more aware of fashion.

Apparel 13

Apparel Franchising Retail Fashion 13

Harvard Business Review

JULY 20, 2011

market, the single biggest problem by a wide margin was Toyota, which gobbled U.S. When Bob came on board in 2001, he inherited a mainly crummy set of 2001-2004 car launches. market: small and mid-car. The success formula is part car guy, part bean counter, and part strategist. — as it did — than if it grew.

Company 12

Company Franchising Fixed Costs Banking 12

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Media 11

Media Advertising Fixed Costs Content 11