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The U.S. Media’s Problems Are Much Bigger than Fake News and Filter Bubbles

Harvard Business Review

Media companies are experiencing an extreme form of competition that comes with digital technologies: Everyone is a media company today. Yet by 2004 its market share was down to 3%. First, and most obvious, traditional media is no longer the only way to spread the word. Apple learned this the hard way. The third is by being created.

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