Harvard Business Review

AUGUST 5, 2011

I remember my first taste of social networking — a 2004 invitation to join Friendster. And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. But for most people, at least in the U.S.,

Word of Mouth Marketing 15

Word of Mouth Marketing Media Brand Resistance 15

Harvard Business Review

FEBRUARY 12, 2015

Buying Smithfield allowed Shineway to sell pork in the Chinese market at a premium price. The acquisition was a huge success. Access to mature global markets. Time will tell if this move will help Lenovo break into the global smartphone market the way its IBM acquisitions gave it a foothold in PCs and servers. Technology.

Company 8

Company Maturity Globalization Reputation 8

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

DECEMBER 22, 2010

To do this, Goldman used its competencies in understanding markets, convening needed expertise and business networks. Goldman used its power to scale to get to market quickly, assembling a pipeline of services, investing in sophisticated measurement systems and developing a global core curriculum. Early results are encouraging.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

JULY 16, 2012

"A general who fears to unsheathe his sword is not a good general," says Mr. Li Jiaxiang , Chairman of Air China from 2004 to 2008 and the #1 performing corporate leader in China according to our new ranking (just published in the Harvard Business Review China and the centerpiece for the magazine's launch events in Beijing and Shanghai).

Long-term 13

Long-term Short-term Globalization Reputation 13

Harvard Business Review

AUGUST 19, 2011

Yesterday HP announced that it would exit the PC and tablet computer business , focusing on higher-margin "strategic priorities of cloud, solutions and software with an emphasis on enterprise, commercial and government markets." Consider how HP and Apple faced the changes in the PC market almost exactly a decade ago. •On Why is that?

Software 9

Software Maturity Resistance Business Model 9

Harvard Business Review

DECEMBER 22, 2014

At the same time Amway and L’Oreal thrived in the same market and personal care sales boomed across most of India. billion in 2010, predicting it would grow at 20% a year for a decade. Kent goes on to say that the key to their success in India “has been learning to see the Indian market as it is, not as we wished it to be.”

Venture Capitalist 11

Venture Capitalist Price Marketing Learning-by-Doing 11

Harvard Business Review

OCTOBER 27, 2014

He is no Jim Simons , using his mathematical genius to outsmart the market in (to an outsider) incomprehensible ways. In 2010 it was $900 million — seventh place. Here are the six likeliest reasons I could come up with: Luck: This has been the baseline academic explanation for investing success for five decades now.

Hedge 8

Hedge Venture Capitalist Letter Reputation 8

Harvard Business Review

JULY 4, 2012

Then in December of 2010, I received an email that changed my perspective, and my life. As a corporate leader, you have already contributed value by building successful businesses, bringing innovative and high-quality products and services to market, and creating jobs. You might be thinking. I would never work in government.

Leadership 12

Leadership CIO Politics Career 12

Harvard Business Review

AUGUST 22, 2016

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). What is marketing myopia?

Levitt 8

Levitt Marketing Transportation Industry 8

Harvard Business Review

MAY 9, 2018

M&A does boost companies’ growth and value, our new research shows, but the bet-the-company deal isn’t the route to success. This is one of the findings from a recently completed study based on publicly available information on the world’s 2,393 largest corporations for the time period 2010–2014.

CAGR 8

CAGR Due Diligence Industry Bottom-up 8

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. Other companies can do the same. Build a Re-Founding Team.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

SEPTEMBER 26, 2011

Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00 coffee sector revenue grew from $28 billion in the late 1990s to $47 billion in 2010. of revenue growth.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

MARCH 28, 2011

To set about answering that question, we ran a semantic clustering analysis on a sample of articles from HBR's archives over the course of several periods between 1990 and 2010 (the time period when the HBR online archive is the most complete). 2007-2010 is not surprisingly dominated by negatives.

Analysis 14

Analysis Sample Globalization Sports 14

Harvard Business Review

DECEMBER 26, 2013

My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ. In the 2004 sample, roughly 20% of the firms came from emerging markets. By 2010, the typical S&P company was 16 or 17 years old.

Company 8

Company Sample Competitive Advantage Trends 8

Harvard Business Review

JULY 20, 2011

The success formula is part car guy, part bean counter, and part strategist. A succession of CEOs prior to Rick Wagoner (who fought heroically to overcome the dreadful hand he was dealt) allowed all manner of legacy costs to build up (retiree health, Jobs Bank, etc.) market: small and mid-car. Outside the U.S., And in the U.S.

Company 12

Company Franchising Fixed Costs Banking 12

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Media 11

Media Advertising Fixed Costs Content 11