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Wal-Mart Leadership Sweeps $24 Million of Bribes Under the Rug

Coaching Tip

In The New York Times of April 22, 2012, a former executive described how Wal-Mart de Mexico had orchestrated a campaign of bribery to win market dominance. In September 2005, Wal-Mart dispatched investigators to Mexico City, and within days they unearthed evidence of widespread bribery.

Ethics 102
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Gaining Trust on Day One

Great Leadership By Dan

A great example of this happened in January of 2005 when Procter & Gamble bought the Gillette Company in the largest consumer packaged goods acquisition in history. P&G is a market leader in almost every category they compete in. A story is the shortest distance between being a stranger and a friend. One of them was Mike Berry.

Insiders

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Soft Corporate Cultures

Coaching Tip

In the April 30, 2012 issue of FORTUNE , Jack and Suzy Welch wrote about "one of the most immutable rules of business. In The New York Times of April 22, 2012, a former executive described how Wal-Mart de Mexico had orchestrated a campaign of bribery to win market dominance. to engrave on a plaque in the lobby.

Welch 117
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What Does Your Brand Sound Like?

Harvard Business Review

To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. They launched an audio branding initiative in 2005 for two key reasons. SNCF Audio DNA, 2005. SNCF’s Audio Logo, 2005.

Brand 10
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An Unlikely Partnership: When HR and Marketing Join Forces

Harvard Business Review

We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise. The partnership brings added value to Marketing as well.

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. Things hadn’t gone well up until that point. search engine company Inktomi in 2002.

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The Decline of Yahoo in Its Own Words

Harvard Business Review

. “Yahoo’s mobile business barely existed” when Marissa Mayer took over as CEO in 2012, wrote Vauhini Vara at The New Yorker. Perhaps by 2012 it was already too late. Did Yahoo’s leadership really miss the importance of smartphones? In 2011 we were playing a bit of catch-up compared to the market.

CEO 8