2006 2010 Consultative IT Strategy 
Harvard Business Review
APRIL 4, 2014
In 2006, they hired an experienced president to manage their rapidly growing business. But because midsize companies lack the resources of big companies, which can experiment with multiple new strategies and launch pilot projects, midsize firms are at risk when they divert scarce resources from their core business.
Harvard Business Review
MAY 18, 2015
In April 2010, Mars, one of the world’s largest privately owned businesses, embarked on a breakthrough initiative. While large consulting firms push expensive “war games” at the leadership level, Jessica ran cheap and quick local games based on local market dynamics. But Jessica’s approach was still unique.
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