2006 2010 IT Strategy Leadership 
Harvard Business Review
MAY 18, 2015
In April 2010, Mars, one of the world’s largest privately owned businesses, embarked on a breakthrough initiative. While large consulting firms push expensive “war games” at the leadership level, Jessica ran cheap and quick local games based on local market dynamics.
Harvard Business Review
APRIL 4, 2014
In 2006, they hired an experienced president to manage their rapidly growing business. During those nine months, Cellairis’ leadership had been distracted from their core business. By the end of 2010, they found that incentive bonuses did have a minor impact on growth but that as soon as they were discontinued, sales dropped again.
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