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“Competitive Intelligence” Shouldn’t Just Be About Your Competitors

Harvard Business Review

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. She then fed the results as market intelligence input into a senior leadership competitive game.

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The Best Companies Know How to Balance Strategy and Purpose

Harvard Business Review

Before the iPhone was introduced, in 2007, Nokia was the dominant mobile phone maker with a clearly stated purpose — “Connecting people” — and an aggressive strategy for sustaining market dominance. In 2006 alone, Nokia introduced 39 new mobile-device models. The Gap Between Strategy and Execution.

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Tinkering with Strategy Can Derail Midsize Companies

Harvard Business Review

In 2006, they hired an experienced president to manage their rapidly growing business. Unlike a startup company, which is supposed to play with alternative strategies until the right one emerges, a midsize firm already has a strategy that is working. The future looked bright. That’s when the tinkering began.