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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

 Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011.  Below is a great collection of posts containing predictions, resolutions, trends, and thoughts for 2011.  Enjoy! .  Enjoy!

Blog 200
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Employee Productivity Improvement Project ROI Calculation.

Strategy Driven

Tweets that mention Employee Productivity Improvement Project ROI Calculation | StrategyDriven -- Topsy.com says: January 26, 2011 at 1:38 am [.] This post was mentioned on Twitter by WorkMeter, TSO, Inc. said: New Tool Release – Value of Employee Productivity [link] [.]

ROI 62
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Employee Productivity Improvement Project ROI Calculation.

Strategy Driven

StrategyDriven Newsletter Signup StrategyDriven (Kindle Edition) StrategyDriven RSS Feed StrategyDriven Podcast iTunes Feed StrategyDriven Leadership Conversation iTunes Feed StrategyDriven Editorial Perspective iTunes Feed StrategyDriven on Facebook StrategyDriven on Twitter StrategyDriven LinkedIn Users Group Recent Articles Worn out at Work?

ROI 50
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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Publications are entirely FREE to those who qualify.

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Complimentary Resource – How To Generate More Leads and Close More Sales, Through Trade Shows By Using Online Video & Marketing Automation

Strategy Driven

How To Generate More Leads and Close More Sales, Through Trade Shows By Using Online Video & Marketing Automation by More Trade Show Sales How To Increase Leads and Sales Generated From Trade Shows By 15% Or More. ATTENTION: CEOs, Marketing Managers, and VPs of Sales and Marketing–Announcing a Free Revenue-Focused Webinar!

Video 50
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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

Media 198