Harvard Business Review
MAY 12, 2015
” So too would transformation strategies based on reconsidering your company or your industry’s value chain. .” It’s tempting to think the third camp — reacting opportunistically to emerging possibilities — represents the field’s most recent thinking.
Harvard Business Review
JANUARY 29, 2013
Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.
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