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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand? Think about it.

Marketing 173
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Commitment

Lead on Purpose

Listening to Tribes by Seth Godin. I started this blog (in 2007) to promote leadership principles in product management. This is an excellent book that lays out simple steps to become a person other people trust, especially online. I will write more about the book here soon. I’ve hopefully added at least a drop to the bucket.

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Customer expectations

Lead on Purpose

They expect marketers to stop pitching things and start helping them understand how they can get what they need. Please see Product Marketing for Start-ups on the Product Management Pulse. I invite you to listen to a podcast I recently recorded with April Dunford where we discuss how these principles apply to startups.

Taylorism 160
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Addressing the cause

Lead on Purpose

Too often we deal with the symptoms of a problem instead of dealing with the problem head-on; Seth Godin calls this “bear shaving.&# Filed under: Innovation Tagged: | bear shaving , focus , Seth Godin « Win with Win/Loss analysis Provide opportunities for success » Like Be the first to like this post.

Godin 100
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What matters in 2010?

Lead on Purpose

Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. .&# They want to engage, to interact and to get you more involved.&# -Seth Godin “Leadership is more than influence. What matters in 2010?

Godin 133
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Lead with integrity

Lead on Purpose

Integrity is a “steadfast adherence to a strict moral or ethical code.&# It means you are true to your word in all you do and people can trust you because you do what you say. Theme: Digg 3 Column by WP Designer.

Ethics 154
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Five championship strategies

Lead on Purpose

If my final score is who I want to be — a man or woman of integrity, of honesty, of virtue, of hard work, of ethics — then I can sustain setbacks and difficulties that come. This is the career record of Larry Gelwix, coach of the Highland High rugby team (Salt Lake City) for more than three decades.

Strategy 196