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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Subsequently, its market share plummeted by 90 percent. Nokia just couldn’t keep up. Its phones were quickly viewed as antiquated and difficult to work with for developers.

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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. This involves the commoditization of the industry where everyone is competing primarily on price — the key goals are to beat the competition and exploit existing demand.

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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 1 of 2

Strategy Driven

Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. But, whether developed before or after the start of the New Year, the importance of creating a tactical plan for sales and marketing success cannot be overstated.

Goal 50
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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 2 of 2

Strategy Driven

What goals did you accomplish? Here are some examples of questions to help you perform this evaluation: Based on your annual goals where should your results be right now? How did you do in the area of marketing? How did you do in the area of web marketing? Copyright 2007-2015 by StrategyDriven Enterprises, LLC.

Goal 50
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What is Cohesive Marketing?

Strategy Driven

As a business owner, your marketing strategy needs to be cohesive if you want to market your business successfully. Here’s why you need to have cohesion as an Internet marketer and some ways you can go about it. What is Cohesive Marketing? Email Marketing. Content Marketing. Social Media.

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3 Reasons Team Building is Vital for Employee Engagement

Lead Change Blog

From the greatest NBA season ever played by the ‘95-’96 Chicago Bulls (72-10 with a Championship) to the international dominance of the Spanish soccer team from 2007-2012, there’s one common thread…. It’s important to align this advancement with the career goals of the individual whenever possible. Setting up S.M.A.R.T.

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

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