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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Its phones were quickly viewed as antiquated and difficult to work with for developers. Subsequently, its market share plummeted by 90 percent. Nokia just couldn’t keep up.

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Lessons Learned from Twenty Years of Developing Leaders

Next Level Blog

The publication date of this post, December 1, 2020, marks the 20 th anniversary of our leadership development company, The Eblin Group. My goal with the book was to help leaders understand the expectations that others have of them and what they need to pick up and let go of when they’re moving into big new roles or situations.

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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. History: Red Ocean/Blue Ocean is a strategy developed by W. Clients: You set the customer service benchmarks in your industry — develop comfortable relationships with clients.

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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 1 of 2

Strategy Driven

Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. But, whether developed before or after the start of the New Year, the importance of creating a tactical plan for sales and marketing success cannot be overstated.

Goal 50
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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 2 of 2

Strategy Driven

What skills did you develop? What goals did you accomplish? Here are some examples of questions to help you perform this evaluation: Based on your annual goals where should your results be right now? How did you do in the area of marketing? How did you do in the area of web marketing? What are you most proud of?

Goal 50
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3 Reasons Team Building is Vital for Employee Engagement

Lead Change Blog

From the greatest NBA season ever played by the ‘95-’96 Chicago Bulls (72-10 with a Championship) to the international dominance of the Spanish soccer team from 2007-2012, there’s one common thread…. Create Clear Opportunities for Growth & Development. Use team building activities to help develop your employees.

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

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