2007 Leadership Marketing ROI 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
JANUARY 17, 2014
Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers.
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Strategy Driven
APRIL 9, 2012
I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it. My bet is people who measure the ROI of social media HAVE NEVER TWEETED.
Strategy Driven
JANUARY 25, 2011
Tweets that mention Employee Productivity Improvement Project ROI Calculation | StrategyDriven -- Topsy.com says: January 26, 2011 at 1:38 am [.] This post was mentioned on Twitter by WorkMeter, TSO, Inc. said: New Tool Release – Value of Employee Productivity [link] [.]
Lead on Purpose
NOVEMBER 6, 2010
Perhaps the most common measurement of business success is ROI — return on investment. According to Spaulding, ROR comes in many forms and should be as important to individuals and organizations as profits, revenues and ROI — because with out generating ROR, the ROI won’t matter.
Strategy Driven
OCTOBER 1, 2012
Look at the elements of business and sales as a result of Amazon’s action, and customer reaction: a huge wow, several social postings, more social proof, an amazing testimonial, customer loyalty, and pass along value that cannot be measured on any ROI scale. In fact, I doubt this type of outreach is even on a marketing team’s mindset.
Strategy Driven
DECEMBER 19, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Publications are entirely FREE to those who qualify.
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