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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133
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The price of leadership

Lead on Purpose

Whether you want to pay the price to reach the leadership level of your dreams is the real question you need to sort out. Working with people on other teams, spending time with customers and understanding your markets take a lot of time. Ray Hopkin gives us The Price of Leadership, from Lead on Purpose. Good stuff, as [.]

Price 198
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First Look: Leadership Books for February 2021

Leading Blog

An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. For bulk orders call 1-626-441-2024. Build your leadership library with these specials on over 28 titles.

Books 360
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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New Study Predicts Gloomy Economic Times Ahead For Americans

The Horizons Tracker

Louis’ Olin Business School of the loan-to-value ratios in the wake of the 2008 financial crash issues a cautionary warning about the troubles ahead. The researchers gathered data from Equifax and combined it with house-price data from Corelogic for a sample of around 300,000 workers who all have an active mortgage.

Price 85
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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

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Leadership & Emotional Control | N2Growth Blog

N2Growth Blog

I have only raised my voice in the workplace twice during my career and both times I have regretted it tremendously. Resist the temptation to give way to emotional decisioning and you’ll see your career and company soar to new heights of success.

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