2008 Execution Management Marketing 
N2Growth Blog
FEBRUARY 29, 2024
I was fortunate to work in corporate recruiting for a global technology company in 2008 when the idea of a remote workforce was embraced. My role changed from hiring entry-level roles in the local market to hiring professional and executive-level roles virtually across the country.
Lead on Purpose
DECEMBER 6, 2010
Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.
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N2Growth Blog
OCTOBER 1, 2010
In today’s post I’ll deal with a skill set that all successful CEOs excel at…managing board relations. What’s interesting to me is that of all the constituencies that CEOs must deal with, the relationship with a board of directors is among the easiest to manage.
N2Growth Blog
MARCH 23, 2010
Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc., As most of you know I am a huge fan of well conceived CRM initiatives. That said, I have rarely witnessed CRM implemented to its full potential.
Lead on Purpose
NOVEMBER 30, 2010
They focus on this marketing campaign or that new technology, and lose track of what’s most important. In most companies product managers have a lot of products and significant responsibilities. A company’s success is ultimately a roll-up of all products and services selling for a profit.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Lead on Purpose
SEPTEMBER 27, 2010
“Manager&# is an interesting title. An account manager is different from a store manager. Even within the title of “store manager&# the scope and breadth of responsibility varies widely. The manager of a 7-Eleven has significantly different responsibilities than the manager of a Costco store.
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