How to Stand Out in a Saturated Market: The Benefits of Niching Down
Strategy Driven
JANUARY 22, 2021
They’ve identified and fitted into the needs of a smaller market segment that remains closely connected, and they’re well-known throughout that segment. There’s less competition in this realm because many of the big players just don’t want to enter smaller markets. In 2008, Betsy Babcock founded Handsome Brook Farm Pasture Raised Eggs.
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