The Horizons Tracker
APRIL 5, 2022
The report reveals that while the majority of unicorns remain based in the United States, the emerging market is rapidly catching up, with China alone home to around 40% of the unicorns in existence today. Much of this investment is concentrated in Brazil, which has captured over half of the market.
N2Growth Blog
FEBRUARY 29, 2024
I was fortunate to work in corporate recruiting for a global technology company in 2008 when the idea of a remote workforce was embraced. My role changed from hiring entry-level roles in the local market to hiring professional and executive-level roles virtually across the country.
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Lead on Purpose
DECEMBER 6, 2010
Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.
Lead on Purpose
NOVEMBER 30, 2010
A company’s success is ultimately a roll-up of all products and services selling for a profit. They focus on this marketing campaign or that new technology, and lose track of what’s most important. In most companies product managers have a lot of products and significant responsibilities. Know what works.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Lead on Purpose
SEPTEMBER 2, 2009
For those of you not familiar with the Cranky PM, she is “a fictional product management professional at a fictional enterprise software vendor named DysfunctoSoft.&# She blogs about what she calls “fictional stories&# of product management and product marketing professionals.
Leading Blog
FEBRUARY 1, 2021
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. Conflicted : How Productive Disagreements Lead to Better Outcomes by Ian Leslie.
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