How to Anticipate a Burning Platform
Harvard Business Review
DECEMBER 11, 2012
The result: the Nook debuted in 2009 and leapfrogged the Kindle in key features, capturing nearly a third of the e-reader market and probably saving the company's life. Companies should have their fingers on the pulse of the start-up community to spot potentially transformational development early. Consider how narrow B&N's window was.
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