2010, 2015, Long-term and Wilde - Leadership Digital

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Wilde

The Planning Fallacy and the Innovator's Dilemma

Harvard Business Review

AUGUST 1, 2012

"You have to deliver $300 million in incremental growth by 2015," the business unit head told the leader of his innovation team. But anyone with near-term innovation targets with nine (or six or even four) digits in them should ensure they are familiar with the concept of "planning fallacy.". Then early results disappoint.

Innovation

Innovation Planning Kahneman Tversky

Use Your Customers as Ethnographers

Harvard Business Review

AUGUST 17, 2015

At C Space, we’ve conducted more than 800 mobile journaling and ethnography projects on behalf of over 240 clients since 2010, and have seen the power of bringing consumer experience to life for our clients. Product and package designers can see how people open, store, and use their purchases “in the wild.”

Document

Document Marketing Learning-by-Doing Travel

The Planning Fallacy and the Innovator's Dilemma

Use Your Customers as Ethnographers

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