I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
I first became interested when I watched a TV documentary on the Cradle-to-Cradle concept that was developed by the German chemistry Professor Michael Braungart (and ex-Greenpeace) and the US architect William McDonough. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. 1] McKinsey & Co.,
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