I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. We will phase out all chemicals deemed unacceptable according to Cradle-to-Cradle by 2020. We did that. 1] McKinsey & Co.,
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