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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

With One Ford, he put the purpose and values of the Ford brand at the center of the organization and unified the company’s people, plans, operations, and products to restore the brand to automotive leadership. In 2010, Motor Trend named one of Ford’s newest cars, the Ford Fusion, “Car of the Year.”

Brand 193
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Leadership & Political Correctness | N2Growth Blog

N2Growth Blog

In the end, leadership that adopts politically correct behavior and thinking places themselves and their organizations at great peril. Leadership is about telling the truth with courage, candor, honesty… and empathy. It has become more important to “do things right&# rather than to “do the right things.&#

Politics 317
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Win Loss Analysis: A Strategic Imperative | StrategyDriven

Strategy Driven

Identify and Analyze Your Win/Loss Trends Step 7. One proven way to achieve this is to implement what has become known as a Win / Loss Analysis Program, whereby an independent third party interviews prospects after buying decisions have been made. Recognize How Salespeople Can Inhibit the Feedback Process Step 4.

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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. which resulted in an increase in brand awareness of 72 percent between 2004 and 2010.

Brand 65
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To Blog or Not to Blog?

N2Growth Blog

By any category analysis or analytical standard blogging has obviously developed into a powerful communication medium. A simple cost/benefit or risk/reward analysis should indicate whether your effort will be of value to you, and even if it is not of value to you, it may be to others.

Blog 298
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Leadership Inspirations – Recovery

Strategy Driven

StrategyDriven Newsletter Signup StrategyDriven (Kindle Edition) StrategyDriven RSS Feed StrategyDriven Podcast iTunes Feed StrategyDriven Leadership Conversation iTunes Feed StrategyDriven Editorial Perspective iTunes Feed StrategyDriven on Facebook StrategyDriven on Twitter StrategyDriven LinkedIn Users Group Recent Articles Worn out at Work?

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The Importance of Testing in an E-marketing Campaign

Women on Business

There’s no such thing as too much tracking or analysis: those numbers are a goldmine of knowledge. Look at the number of prospects who buy (or become clients) from each email or campaign. How do their average orders vary? Is the sales cycle longer or shorter with different emails?

Marketing 162