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Tech Transfer Needed If Climate Targets Are To Be Met

The Horizons Tracker

Tech support The researchers analyzed the various trends that are driving emissions in the 59 countries where emissions grew faster than average between 2010 and 2018 (although they notably excluded India and China from their analysis).

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Democracy Wave Recedes: Does this Chart Show a Developing Bear Market for Liberal Democracy?

Coaching Tip

This updated chart of the total number of liberal democracies is from Robert Prechter''s book, The Wave Principle of Human Social Behavior , which observed that bull markets "tend to lead to political freedom, while retrenchments lead to political repression.". The reason is that social mood is in charge of both trends.

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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

He instituted weekly business performance review (BPR) meetings that required a new level of rigor, scrutiny, and detailed analysis from the company’s leaders. In 2010, Motor Trend named one of Ford’s newest cars, the Ford Fusion, “Car of the Year.” And the company posted annual profits of $6.6

Brand 193
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Immigrants Create More Jobs Than They Take

The Horizons Tracker

If they don’t physically take jobs from them, the added workers in the labor market drive down wages, so natives get lower income as a result. To try and gain a holistic perspective on the contribution of immigrants, the researchers assessed both their entrepreneurial contributions and their labor market contributions.

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Win Loss Analysis: A Strategic Imperative | StrategyDriven

Strategy Driven

Identify and Analyze Your Win/Loss Trends Step 7. One proven way to achieve this is to implement what has become known as a Win / Loss Analysis Program, whereby an independent third party interviews prospects after buying decisions have been made. Recognize How Salespeople Can Inhibit the Feedback Process Step 4.