2010 Apparel Finance Management 
Harvard Business Review
APRIL 25, 2011
costofweddings.com estimates that the average couple spends $24,000 per wedding, probably an underestimate once one adds up a year's worth of planning for apparel, beauty treatments (including weight loss), officiants and music, venues and catering, and numerous other services. Brilliant brand management is multi-media and cause-related.
Harvard Business Review
DECEMBER 20, 2016
I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth.
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