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The Benefits of Hiring Your Best Customers

Harvard Business Review

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth.

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). The best analysis of the resource scarcity mega-trend came from asset manager Jeremy Grantham. Value chain and transparency partnerships growing: The apparel industry bands together.