2010 Armstrong Commitment Efficiency 
Strategy Driven
NOVEMBER 15, 2010
StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. Spending energy to understand the audience and carefully crafting a message that resonates with them means committing time and discipline to the process. Juliano Howard T. Dickens Jr.
Harvard Business Review
MARCH 21, 2012
A group of us bought the company from the Armstrong Group in a buy-out in 2007. But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. We did that.
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