2010 Armstrong Commitment Technology 
Strategy Driven
NOVEMBER 15, 2010
Technology – social media specifically – allows for constant communication, but easy communication doesn’t necessarily translate to messages that are received, understood, and capable of driving action. Here’s some advice on how to create messages that people really remember. Some are just 140 characters long. Use catchy words.
Harvard Business Review
MARCH 21, 2012
A group of us bought the company from the Armstrong Group in a buy-out in 2007. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. Our numbers seem to be moving that way: our annual earnings (EBIT on a normalized basis) increased from 1% of sales in 2007 to 9% in 2010 in our original carpet business.
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