2010 Beyer Brand Marketing 
Harvard Business Review
NOVEMBER 7, 2011
But for most rising executives, leading successfully in global markets is easier said than done. She described some of the common traps that new leaders working in overseas markets can fall into: The Mirror Trap. For example, Nestle Japan localized their offerings to the point that they disconnected from the global brands.
Harvard Business Review
MAY 10, 2011
On the other hand, millions of bottles of products have had to be taken off the market — products that all promise the brand of trust — from baby medicine to Rolaids to the flagship product Tylenol. The Right Fight , by Saj-nicole Joni and Damon Beyer, (HarperCollins, 2010) is available in book, e-book and audio formats.
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