P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Third, P&G didn't stop at an India-tailored product, but built an India-tailored business model. The result has been transformative for P&G's Gillette business in India. Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume. This blog is co-authored with John R.
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